Competition for business in the healthcare sector is greater than ever. It is important to be found quickly and easily and this is one of the reasons why businesses want to rank on the first page of the search engine results. Ranking on the first page is like having your business on the main high street, if you are in a prime location you are more likely to have an increased footfall.
Ranking on page one increases traffic to your website and, ultimately the chance of new customers finding you. But how do businesses achieve this and how are they doing this consistently and successfully? The answer, outstanding SEO.
Search engine optimisation, or SEO, is a tactic used to help increase traffic to your website. This is done by increasing the visibility of your content in the search engine results. Since search engines will deliver results based on the “best fit for the query”, you need to make sure that the search engines understand the context of your content and that you are the most credible option.
The difference between finding your next customer or them finding you is good SEO implementation. To help your business reach that first page of search results we have put together our five top tips.
Make your website content relevant and of high value to the reader. Do not stuff it with key words, instead think about the common questions or problems that people search for and make sure that this information is included within your website. The easier it is to find the answers the higher you will score on the ranking pages. It is important however to make sure that your content is relevant, search engines will catch you out!
Links can appear either internally throughout your website or externally from other sources. Internal links are important because they allow search engines to connect relationships with your website content. Internal links also help navigate your customer’s journey and decrease your chances of users clicking away from your website. External links from ‘trusted’ sources can increase external traffic and also boost your own trust rating with search engines.
One of the key attributes search engines are now looking for are fast-loading sites. Ensuring that your site is fast loading is not only beneficial for search engines, but also for your users.
On-page images will automatically give you an advantage when it comes to SEO. Make sure your file names are related to the image. Titles will be invisible to users, but it makes your images easier to identify by Google. Alternative text tags on images are another way that you can optimise for your keywords to be found. These are like image titles, but they will appear in place of an image if it can’t be displayed.
Although this is an unofficially recognised ‘rating’, your trust score is like your overall SEO score, or where you are ranking on Google pages. This should not be taken as gospel; however, it is good for benchmarking your company against its competitors and can be used to shape your digital strategies going forward.
To find out how we can help your healthcare business with your SEO presence. Contact us at firstname.lastname@example.org, or click to learn more about our digital services.