To position UL Medicines, a relative newcomer to the unlicensed market, as the go-to company for the supply of all imported unlicensed medicines and specialist products.
We undertook a strategic approach by researching the 4 key reasons a customer chose an unlicensed medicine supplier. Through this research, UL Medicine’s strap-line ‘Know Us, Like Us, Trust Us’ was born, and the further campaign was shaped.