A strategy for an unlicensed medicine supplier


To position UL Medicines, a relative newcomer to the unlicensed market, as the go-to company for the supply of all imported unlicensed medicines and specialist products.

Next Project

Rebrand, positioning and promotion

We undertook a strategic approach by researching the 4 key reasons a customer chose an unlicensed medicine supplier. Through this research, UL Medicine’s strap-line ‘Know Us, Like Us, Trust Us’ was born, and the further campaign was shaped.

Skyrocketing sales

UL Medicines saw the success of this strategy and rebrand increase their sales from £150K per month to now exceeding £1M per month. The initial strategy has helped evolve the company to become ‘Unlicensed Experts’.

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