Managing sales for medical technology
Our challenge was to engage with Trust decision-makers to help them understand the cost-efficiency savings that could be made, which in turn would improve patient outcomes.
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Generator Studios
Trafalgar Street
Newcastle-upon-Tyne
NE1 2LA
Our challenge was to engage with Trust decision-makers to help them understand the cost-efficiency savings that could be made, which in turn would improve patient outcomes.
We identified product champions in each Trust who supported the use of the device and organised a meeting of all department decision-makers, presenting a number of financial models to demonstrate the cost efficiencies of the device. Supporting collateral and direct HTML campaign followed.
12 hospital Trusts placed an order for a device within 6 months of each meeting – some requested multiple purchases.