A brand update to boost visibility and drive interest

An eyecatching rebrand to reposition Colonis as a standalone entity

Despite its global achievements in value-added medicines (VAMs), Colonis had long been concealed within its parent company. The lack of brand recognition posed significant obstacles to its growth and market presence. The challenge was clear: to reposition Colonis as a leading player in VAMs, boost its visibility and differentiate it effectively from competitors.

Resonating with the target audience

We recognised the importance of developing a distinctive brand identity to differentiate from competitors and resonate with target audiences. The rebrand focused on conveying Colonis’ commitment to innovation and patient focus through new messaging that captured their achievements in repurposed and reformulated medicines.

Increasing visibility

We also focused on enhancing Colonis’ visibility through in-person and digital materials. A bespoke new website was tailored to stakeholders and potential partners, its clean design showcasing Colonis’ service offerings, product portfolio and latest news. The site is also complemented by a detailed SEO strategy, allowing Colonis to gain traction and visibility for relevant online searches.

The result of our targeted approach

Our strategy enabled Colonis to effectively showcase its capabilities, highlight its product portfolio and engage potential partners, ultimately driving interest and creating valuable connections within the industry. Our cohesive and strategic approach to brand communication, spanning both digital and traditional channels, played a pivotal role in boosting Colonis’ brand visibility and reinforcing the company’s brand message among their target audiences.

 

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