Managing sales for medical technology

Our challenge was to engage with Trust decision-makers to help them understand the cost-efficiency savings that could be made, which in turn would improve patient outcomes.

Championing cost efficiency

We identified product champions in each Trust who supported the use of the device and organised a meeting of all department decision-makers, presenting a number of financial models to demonstrate the cost efficiencies of the device. Supporting collateral and direct HTML campaign followed.

Increasing technology sales

12 hospital Trusts placed an order for a device within 6 months of each meeting – some requested multiple purchases.