A campaign to launch a new pharmaceutical product

Campaign / Strategy / Branding / Content / Digital

Following a new indication for an oral solution used to treat severe paediatric hypersalivation, Colonis Pharma Limited approached Onyx Health to create a full two-phase launch strategy and a library of materials to accompany the launch.

Next Project

New Indication launch campaign and materials

Onyx Health used various mediums to fully engage the target audience. A patient case study video was created along with several print items including a brochure, event stand, dosing calculator and sales aid. In addition to the video and printed materials, a digital campaign was created to ensure increased exposure.

Engaging target audiences with the client and product

The ‘Simple Solution to Paediatric Hypersalivation’ campaign gained great traction and its heart-felt video and study-backed messaging led the target audience to engage with Colonis Pharma and the products’ new indication.

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