A campaign to launch a new pharmaceutical product

Campaign / Strategy / Branding / Content / Digital

Healthcare campaigns are the backbone of what we do here at Onyx Health.

Our campaign services get the right messages to the right people through the most effective communication channels. We can tailor marketing solutions and effective communications to suit your brand and its market.

  • PR and media relations
  • Offline print
  • Event planning

Next Project

Following a new indication for an oral solution used to treat severe paediatric hypersalivation, Colonis Pharma Limited approached Onyx Health to create a full two-phase launch strategy and a library of materials to accompany the launch.

Onyx Health used various mediums to fully engage the target audience. A patient case study video was created along with several print items including a brochure, event stand, dosing calculator and sales aid. In addition to the video and printed materials, a digital campaign was created to ensure increased exposure.

The 'Simple Solution to Paediatric Hypersalivation' campaign gained great traction and its heart-felt video and study-backed messaging led the target audience to engage with Colonis Pharma and the products' new indication.

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