Easy to understand and readily available
Through research, we discovered that existing online information was text heavy and required a level of healthcare literacy to understand. Our goal was to make the ‘This is Sialorrhoea’ campaign accessible to everyone, therefore we ensured the campaign materials including the public website, used simple language and striking visuals.
While print materials were made available at clinics, online content was tailored around the most common search queries so that it could be found by users researching the topic on the internet.
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