Our client, based in Singapore, required a reliable partner to successfully launch Suu Balm, a fast itch relieving moisturising cream to consumers unfamiliar with the brand.
We established a social media presence from scratch, to place a combination of owned, paid and earned placements through influencer and consumer engagement. Creating a steady flow of content, we were able to raise awareness of Suu Balm's unique properties, turning interaction and dialogue into an action.