Growing reach and finding investors around the world

Bridging gaps in digital marketing and networking

Actigen’s main challenge was identifying the right representatives within the companies they wanted to target for investment. They also struggled with initiating contact and encouraging further engagement.

Pain points identified, we conducted an audience mapping exercise where we distinguished the target audience by organisation industry and size, job seniority and titles. At the same time, we ran competitor analysis to identify the client’s unique selling points and opportunities to take an advantage against competitors.

With the right audience and an understanding of the target markets in mind, we were able to refine Actigen’s key messages to fit their desired goals.

A targeted approach to build brand awareness and lead generation

Our groundwork informed us that LinkedIn was the key platform for the campaign. The networking site was being underused by competitors, and its 990 million users (a figure that’s almost doubled in the last five years) presented a significant opportunity if utilised effectively. Four of the five countries with the most LinkedIn users were also target markets for the client.

The lead generation LinkedIn campaign was made up of several ads, with messaging and visuals tailored to each of the different target audiences. The posts were geotargeted and spread across the identified organisations and job titles. Each post was linked to a lead generation form to capture key details of the individuals who expressed interest in receiving further information.