Creating a compelling story
We created a visually engaging and emotive campaign to encourage HCPs to see the allergy world through the eyes of a child. A traditional tale of heroes and villains, the ‘Knight and Day’ campaign tells the story of the metaphorical allergy monster, that sets out to ruin the lives of children, day or night. HCPs know that allergies can have a significant impact on the daily lives of children, but how how do allergies make children feel? Our campaign resonates with HCPs as it’s presented through the lens of their patients.
The creative storytelling, backed by data and scientific studies, creates a compelling reason for HCPs to recommend our client’s antihistamines during consultation.