Developing a new brand for a change of focus

Brand and narrative development

Actigen wanted to establish themselves as an expert partner with which to conduct clinical trials in preparation to launch their first clinical trial.

Onyx Health developed key messages and brand experience to tell the Actigen story; emphasising their expertise and personalised approach to clinical trials in rare diseases to reflect their corporate positioning.

Delivering communications via digital platforms

A new website was designed and built to promote the Actigen brand and service offering to its target audience. This was achieved through the development of SEO content and a user-friendly interface making it easier for partners to contact and providing an anchor point for digital marketing activities that include social media and PR communications.