Once good marketing has done its work, there is an assumption that sales will follow. Good marketing targets customers with an offer that meets their needs, in the right place and at the right time. This is the perfect environment to get sales and increase revenue, so why isn’t it happening?
Effective sales planning helps to maximise the opportunities created by your marketing. It gives direction to your sales team and helps overcome the limitations of being in a big market.
From your customers to resources and even the barriers to sales that you may face along the way, we break down our top five of things to consider:
- Do you know who your customers are?
- Have you identified your influencers, product champions and decision-makers?
- Do you know the role procurement will play in the purchase?
- Is your team knowledgeable about your market, are they skilled enough to generate leads and be responsive to enquiries?
- Do they have the right sales materials to engage with customers effectively?
- Are your business, marketing and sales strategies are aligned?
- Are you spending 80% of your time with the 20% of your customers who will generate the most sales for you?
Barriers to Sales
- Will the patient treatment pathway need to change?
- Does your cost model help generate cost efficacies for the NHS?
- Did you ask for the sale?
- Are you speaking to the decision maker?
At Onyx Health we are healthcare marketing communications experts. We know what it takes to sell a product in this highly competitive and complex market.
For more information on how we can help your healthcare business with your sales needs then visit www.onyxhealth.com, ring us on +44 (0)191 640 3638 or email firstname.lastname@example.org.
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