Healthcare and social media go hand in hand. It’s essential for all modern businesses — but only if it has a purpose. Social media allows businesses to tap into personal and professional networks that encourage discussion and participation – which in turn can help spread key messages, and influence customers and decision makers.
Social media also helps to reach people when, where and how they want to receive information, which improves satisfaction and trust in the health messages delivered.
However, this isn’t just about sending out tweets to get followers or likes on Facebook. It is about building social capital through the story you want to tell, to the audiences you want to engage with. The more valuable your content the greater influence and impact you will have, through your social media channels.
Below are some statistics, which illustrate just how frequently we reach for our smartphones (or device), a key enabler of the social media revolution:
So, the message here is, think mobile first, when thinking about how to reach audiences.
And the impact social media has had when it comes to asking health questions, is also startling:
At Onyx Health, we have a wealth of experience of integrating social media into businesses and health communication campaigns – working with start-ups right through to established pharmaceutical, medical device and diagnostic companies.
For more information about our marketing and communication services, contact us