Whether you are a small business or a big corporation, branding is incredibly important. It gives you a visual identity and helps to define your business to customers, suppliers, funders and employees.
Your brand should exemplify the core of what the business is and its values in order to create a strong connection with customers and subsequently lead to an increase in sales and better exposure against the competition. So how does branding make one business more successful than another?
Strong branding often increases brand equity, and therefore the value of its products. For example, think healthcare and P&G or GSK springs to mind. Think of the North East and Gregg’s, Sage or Barbour will be at the top of the list.
At Onyx Health we have rebranded companies which have seen tremendous market growth as new customers felt the company could be trusted and wanted to grow their services with them.
As an SME, it might be easier to skimp on your branding, but in doing so, it will be counter productive to your growth. If you are going to make an investment in marketing, get your branding right at the very beginning.
At Onyx Health, our superb branding services can help you analyse your brand to identify what can be done to improve your business.
We can contribute to every stage of the branding process, from helping you name your products and business to designing logos, setting the tone and defining your message. So, if you are an SME or Start-up finding your feet or even an established pharmaceutical or medical device company, you can trust us with all aspects of your medical branding and brand identity.
For more information about our branding package, contact us.
Also watch our video on “Branding Means Business”