Why do we think rebranding is important?
We take a look at rebranding and how it can transform a healthcare company to better understand the needs of the work you do and why you do it.
29th August 2018
As the 2018 BioCap Conference fast approaches, Onyx Health take a look at some of the key considerations when pitching to investors to help you maximise the opportunity to highlight your business to its full potential.
It is important to know the investor opportunity in advance of pitching and understand what investors want to know, so you can provide them with the relevant information. For example, some will be interested in the clinical development of your product or service and future sales, while others may be purely focused on a short-term return on investment. Be careful not to overload investors with information that is not relevant or meaningful to them, keep the science simple otherwise you may lose their interest.
Demonstrating your position in the life science market and why there is a need for your product or service takes careful consideration. Have the confidence to say why and how your innovation will make a difference in your market. Clearly defined messages will help investors understand your positioning and give you the perfect platform to highlight your expertise and valuable market insights.
Investors don’t like surprises and will want to know what they can expect from you, so be clear on your aspirations and know your numbers. Make sure they have a clear understanding of your business to allow them to make an informed investment decision. Consistency and transparency will help build your credibility and whether the information you communicate is positive or negative, investors will respect your honesty.
It’s vital you choose the right format and platform to share your corporate communications. Whether you are an early stage start-up or a more established healthcare SME, your corporate communications can underpin how you are viewed by investors. Competition for funding can be ruthless and corporate reputation can sway investors.
Pitching to investors is a great opportunity to visualise the information you want to communicate to a wide audience. Make sure your presentation is succinct and interesting. Be memorable and know your messages so you know exactly what you are going to say about your product or service. You need to hold the investors attention for 8 minutes and create interest, so they follow you up with a face-to-face during one-to-one briefings or networking sessions.
Whether it’s a business angel or venture capital firm, if you’ve ever had to get your business in front of an investor, you’ll know it’s hard work. At Onyx Health, we are experts in healthcare marketing communications and we know what it takes to stand out. For more information on how we can specifically help your healthcare business with your marketing needs, email us at firstname.lastname@example.org or call us on 0191 640 3638