Key Messaging in Healthcare Marketing – more important than you think
In a sector where innovative scientific research and technology takes the lead in creating success, it’s easy to bypass one of the most fundamental human tools.
21st March 2018
Healthcare marketing communications and PR agency, Onyx Health continues to strengthen its reputation as the go to consultancy for MedTech SMEs, after being appointed by Zilico Ltd, located on the campuses of Manchester Science Partnerships.
“We are extremely delighted to be working with one of Manchester’s most promising SMEs, in our continuing effort to support growth in the healthcare and life science sector of the Northern Powerhouse,” says Onyx Health Director, Karen Winterhalter. “As a specialist agency, we find our healthcare expertise is a big selling point for those wanting to navigate the complexities of global markets, and the need to get in front of influencers and decision makers.”
Zilico Ltd has appointed Onyx Health to drive the uptake of their ground-breaking colposcopy diagnostic device, ZedScan™ – a portable handheld device, which uses Electrical Impedance Spectroscopy (EIS) technology to detect pre-cancerous cells of the cervix. Onyx Health will also support the company’s global expansion plans, as the use of ZedScan™ moves into other regions and their product pipeline comes into fruition. Sameer Kothari, Chief Executive Officer and Managing Director of Zilico says “Onyx Health share our vision and their knowledge of women’s health will help us continue our momentum in what is already looking like a very positive year.”
“Zilico shines a spotlight on Greater Manchester’s booming science and technology community,” Karen adds. “With over 25 years’ experience, in developing and implementing successful global marketing campaigns, we’re ready to support any stand-out healthcare SMEs wanting to succeed.”
Onyx Health work with a broad range of healthcare clients, including life science, pharmaceutical, medical device, diagnostic and consumer health companies wanting to make a significant impact with their innovative technology.
For more information on Onyx Health’s marketing communications services, contact us on 0191 640 3638 or email firstname.lastname@example.org.