Strategy Case Study
Learn more by reading about one of our PR campaign strategies in action through the following case study.
UL Medicines was a relative newcomer to the unlicensed market. Through personal contacts in hospital pharmacy they had been able to establish a revenue stream but now needed to grow this to ensure they had a sustainable business.
Through an on-line piece of market research with both customers and internal staff, we were able to identify that once customers knew the company, they liked the company, and many trusted them
Know Us, Like Us, Trust Us, become the company’s strapline and all marketing activities fell under one of these themes, including:
• direct mails campaigns
• congress activity
• media articles
The company has grown significantly, increasing sales from £150K per month to now exceeding £1M per month. UL Medicines are now recognised as one of the leading suppliers of unlicensed medicines in the UK
The initial strategy has now evolved positioning the company as the Unlicensed Experts who are leading the way in driving quality standards and sharing their knowledge and expertise with their customers