Branding Case Study
Hoping to find out more about our company branding services? Take a look at our case study below.
Newcells Biotech wanted to strengthen their position in the human induced pluripotent stem cell (hiPSC) market and increase the number of unqualified leads to a broader mix of global pharmaceutical companies and academia.
We revitalised the Newcells Biotech branding by redesigning the logo as well as creating a new brand file to reflect their corporate positioning. New straplines were also developed, encapsulating the essence of the company.
We updated the old website to an interactive platform to better promote Newcells Biotech’s products and services. Including call to actions throughout, we used the website to make it easier for potential customers to contact them and for the client to keep on top of leads.
The new branding and website design has elevated Newcells Biotech's position in the market, creating new leads and collaborative opportunities.
The logo design has also received positive feedback, with existing customers commenting that they can now read more clearly the company name.